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The following corporations have made verbal and written commitments to NARA for involvement in the:
Ford Motor Company HELLA, Inc. Weyerhaeuser Corporation Universal Studios, Hollywood Fender, Inc. Hertz, Inc. American Airlines, Inc. Nextel, Inc. Motorola, Inc. ICON Communications Inc. Casio Inc. Armoral, Inc. NARA is currently working with a large number of additional sponsors for the upcoming festival. These include McDonald's, Microsoft Corporation, Compaq, Mobil, Columbian Coffee, Hershey, and others. National Television Coverage for the three rallies, and the concert series have been completed and add up to over 8 hours of national and international coverage (ESPN 2, VH1, KOMO TV & International). NARA expects many additional International filming crews to be in attendance. NARA expects BILLIONS of media impressions from this festival and to establish a new standard for media coverage of a Motorsport Event.
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